Yes, Content is still the King and, apparently there’s no need to appoint a heir apparent to this. Content is what will make you stand out of the rest of the blogs and sites and will establish you as a thought leader. Great content will get shared, appreciated, quoted and cited and will be useful to your community.
How exactly you can achieve that? Here’s a 3-step guide:
1. Create A Content Plan.
It’s not as difficult as it seems. You can write down 4-5 subject you would like to cover and spread them over a generous amount of time. Then, find some important dates that have significant value for your industry and fill them with time-relevant content. Then, make sure you always follow the latest news of your industry and stay up to date with every new trend. This way, ideas for content will constantly pop up and content will flow. Update regularly, so you always stay in touch with what you have to write and make adjustments wherever needed. A simple, but thorough content plan should include:
- A brief title
- Some rough notes that act as guiding lines for elaboration
- Keywords, and
2. The Obvious - Start Writing
Don’t worry about the structure. A tip I give everyone is that the more insights one gains into the industry, the easier it is to shape an opinion. Use your knowledge as a foundation and start writing your opinion. Be firm, but not absolute – it’s good to leave room for doubt, as it will encourage your audience to share their opinion. This way, you will receive feedback which can then be molded into your initial thought. Make sure you have valid justification for everything you write. Revisit your content to check whether it is aligned with the important points of your plan and then you are ready to publish.
It’s important you publish your content to your blog, but it’s equally important to spread the word through social media as well. Write an introductory line, that will make your audience want to click and read more and keep a close eye on the click-through rates and the levels of engagement your work receives. Encourage your audience to share their comments and thoughts on your article.
4. An extra step
Community feedback is arguably the most valuable index that provides a clear view on what we do well and what not. Your audience’s opinions and comments are your guiding light and will help you improve. Appreciate them for their comment, collect their feedback and here you have material for your next awesome content.
Powered by WeAreSocialMedia